SEM is an acronym for search engine marketing, which involves tasks that help search engines such as Google, Yahoo!, and Bing, find and rank a website.
Search Engine Marketing (or SEM) is a form of Internet marketing geared towards increasing the visibility of your online store in search engines. Simply put, the more visible you are on the Internet, the more likely it is that search engines will rank your site higher than other, less visible sites. We increasing your site’s ranking, so that you can target the shoppers actively searching for your product, drive more traffic to your site, and significantly increase your conversion rate.
We provided two primary forms of search engine marketing
SEO (search engine optimization) uses techniques to increase search engine ranking in natural search. Many people know which search results are paid versus natural and often give precedence to natural search options. We increase websites ranking of our clients by using meta tags in their website code, offering relevant content, and connecting to and from quality resources.
Paid search marketing - PPC (pay per click) or PPA (pay per action) involve having search engines display your website offer in search results and you pay when your ad is clicked. We put valuable keywords and quality of ad, so that Google's Adwords program will display your ad at the top or right side of the search results page. Google will also feed your ads to websites running its Adsense program.